CRM

Landing Page Content

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What is the Right Content for Landing Pages

Getting traffic to your site may be tricky, but keeping them there is even harder!

But what is the right content for your website?

Actually it turns out there are just a few standard rules of engagement in your copywriting. Assuming your audience has been correctly targeted, they are already interested and probably somewhat familiar in your offer. That’s how they made it to your landing page! Check out these 5 basic content closers to keep them plunging in to your message:

1. Have a conversation – Write like you are having a conversation over a cup of coffee, tea or even a smoothy (for you health nuts)! Let your audience relax, throw in a few quips and reassure them when you can anticipate doubt. Yes, seriously!
2. In a word – Succinct! Keep the verbosity to a minimum but don’t oversimplify your message. We know YOU are smarter than the average bear. Your audience will be too!
3. Activate your content – Write in passive Yoda voice you should not. Limit this tendency, you must! You’ll probably have justifiable clauses in your text but your writing should be in an active voice as often as possible.
4. Serve the Pudding! That’s where the proof is, right? Your clever audience wants to see some facts, figures and data that back up your claims so you better deliver.
5. Lose the ego – We know you have special knowledge in your field. That doesn’t mean you should show it off in your copywriting. You can always provide a download link to dry, poignant and technical jargon in a white-paper. Leave it there! Keep the majority of your text relatable and positioned at a 50,000-foot view.

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