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Author Archive Elia Kopreski

Digital Marketing Immersive @ SONO Spaces

Digital Marketing WorkshopDigital Marketing Immersive

Presented by Elia Kopreski, Founder of XLR8 Digital
Digital Marketing Workshop

Saturday, April 28th 9am to 12pm

A Premier Google Partner Agency and Digital Marketing Maven
Sponsored by SoNo Spaces + Space Partners
Early Bird pricing $45 until April 7, 2018.
This event will sell out, regular tickets are $55 after April 8 until April 27, and $75 at the door.

How to Successfully market your business on Google and Facebook. Learn the latest tactics and strategies in digital marketing for your company to keep current with all the changes and how best to leverage these insights for best practices.

This digital marketing workshop is for everyone from small business owners, entrepreneurs and experienced marketers getting started or looking for refresh in the latest in digital marketing.

  • We will cover key areas of Digital Marketing
  • Targeting, Conversion and Measurement
  • Tactics: Video, Search, Social, Display, Mobile
    and Local
  • Strategy for positive ROI
  • Using Analytics to Your Business’ Advantage;
    What to do with all this data
Coffee and Tea will be served + light morning fare (Kind Bars, fruit and juice) — Not a full breakfast
Ready to reserve your space? Click HERE

Landing Page Content

What is the Right Content for Landing Pages

Copyright: illustrator / 123RF Stock Photo

What is the Right Content for Landing Pages

Getting traffic to your site may be tricky, but keeping them there is even harder!

But what is the right content for your website?

Actually it turns out there are just a few standard rules of engagement in your copywriting. Assuming your audience has been correctly targeted, they are already interested and probably somewhat familiar in your offer. That’s how they made it to your landing page! Check out these 5 basic content closers to keep them plunging in to your message:

  1. Have a conversation – Write like you are having a conversation over a cup of coffee, tea or even a smoothy (for you health nuts)! Let your audience relax, throw in a few quips and reassure them when you can anticipate doubt. Yes, seriously!
  2. In a word – Succinct! Keep the verbosity to a minimum but don’t oversimplify your message. We know YOU are smarter than the average bear. Your audience will be too!
  3. Activate your content – Write in passive Yoda voice you should not. Limit this tendency, you must! You’ll probably have justifiable clauses in your text but your writing should be in an active voice as often as possible.
  4. Serve the Pudding! That’s where the proof is, right? Your clever audience wants to see some facts, figures and data that back up your claims so you better deliver.
  5. Lose the ego – We know you have special knowledge in your field. That doesn’t mean you should show it off in your copywriting. You can always provide a download link to dry, poignant and technical jargon in a white-paper. Leave it there! Keep the majority of your text relatable and positioned at a 50,000-foot view.

For blogging and social media tips click here and contact us!

Strategic Partners

 

IncrediCause is partnering with only the best award winning companies to provide you with outstanding services.  Our goal is always to keep your non-profit and cause in mind at all times.

 

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